Attention Independent Professionals, Coaches,

Consultants, Speakers and Service Business Owners:

Claim Your Step-By-Step Blueprint To Get More Clients Online

And Never Play The Website Blues Ever Again (unless somebody pays you)

If you've been frustrated with a boring, outdated, or
non-existent website, you've come to the right place.

Can you relate to these scenarios:

• "Bragging? Not in my business. I have to be a professional."


• "Too much to do online, too little time. And it's SO complicated."


• "I should be leaving my competitors in the dust. But their websites are better than mine."


• "I am a dog whisperer. I reach your dog's soul. So why do I get calls to give Toodles a bath and brush-out?"


• "Website? You must be kidding. I don't even have a solid business idea."


• "I get that I need compelling content. Nothing against you copywriters, but I want to sound like ME."
  
  
  
• "My website seems to be talking to itself. Where's the traffic?"

Imagine if you could...

Keep working with your clients while your website does the marketing 24/7

Blast past the boh-ring, ho-hum websites that seem to be the hallmark of your profession

Come across as a quotable, brilliant expert that everyone defers to (and you get to charge accordingly)

Get hired by people who never met you (who even live in places you'll never want to visit)

I'm Cathy Goodwin and I sell to strangers.

When I started online, I knew a lot of marketing theory but was terrified of sounding sales-y and pushy. I was your basic marketing wuss: hanging out on the sidelines and terrified to get into the action.

When I took my first Copywriting course, I cringed ...until clients started hiring me and buying my products.It's sort of like learning to drive in snow, when you know you're supposed to hit the accelerator if you want to stay on course. Too many people (including me at first) are afraid to take their collective foot off the brake, so they spin wheels and stay stuck in a ditch. I do this when I drive in snow, but I've learned to loosen up in my copy.

Today I work with clients and buyers from all over the world. Nearly all find me for the first time on my website or social media. Some buy on their very first visit. It's a rare day when I actually work with someone I've met face to face.

Let's put my theory to the acid test. What about really personal services, like massage or psychotherapy? Can you get clients if you're up close and personal? The answer is yes. My own hair stylist and massage therapist work the Internet like pros I've had better luck with virtual meetings than live referrals. .

Who's afraid of technology, SEO, web designers and (gasp) videos?

Um...me...awhile back.

Nobody, after taking my workshop

Introduction: The Online Client Attraction Blueprint

Forget the fluff and the full-of-themselves techno-geeks.. Forget the scary SEO stories.

What gets you clients, traffic and just about everything you need to succeed online is...content. And who better to teach you how to write content than (drum roll, please) a trained, experienced copywriter who lives on and for the Internet...someone who works at home...who admits her officemate is a mixed-breed dog...who studied copywriting with the experts and writes copy for professionals all over the world? Who better to teach a course than a former college professor who also won a contest for humorous speaking?

Don't believe me...I just teach the course. Here's what a participant wrote after the very first Blueprint Workshop:

Which part of online marketing is giving you headaches:

• Promoting yourself with professionalism
  
  
• Enhancing your credibility and showcasing your expertise
  
  
• Writing compelling content that motivates buyers
  
  
• Writing website pages and creating a navigation path
  
  
• Implementing a teleseminar program
  
  
• Deciding how (or whether) to use audio and video on your site
  
  
• Avoiding overwhelm (and wanting every piece of writing to work overtime)

Ouch...that hurts!

Service professionals typically have invested huge amounts of time and money to home their professional skills. They were taught to see a conflict between professionalism and promotion. They were taught to believe that techie stuff is hard and you can't survive on the Internet without arcane SEO formulas, only available from gurus bearing inflated sales letters. No wonder they get headaches when they think of all there is to do.

What's the cure?

Create your non-boring, low-hassle, ever-professional online system to attract clientes...in just 6 weeks.

Headache Remedy #1: We'll cut to the chase: you immediately begin working on your own project for your own client. We skip the navel-gazing exercises ("If your business were a tree...") and go right to the core message that expands to fill your website.

Headache Remedy #2: Write web pages FAST with my do-it-yourself templates and guidelines. You'll learn the Blueprint Mantra: "Even if you don't have a website, you need these functions ...whether you use a blog, Squidoo lens or something that hasn't been invented yet."

Headache Remedy #3: You'll learn some fun, easy ways to get targeted traffic by doing what you do best.

This workshop is unique in 4 ways.

Create a professional, profitable online presence. Not just a website. The whole enchilada. Even if you don't create all the pieces right now, you save time later because you didn't do anything that will create a nasty surprise in the future.

Color inside AND outside the lines. Some courses give you a cookie cutter and heaven help you if you deviate one micro-pixel. Others give you the sizzle and you have to pay to get the steak. This course gives you guidelines and templates...and a license to do your own thing.

Talk to me (and everybody else). Most workshops in this price range do not include a forum and/or extensive Q&A. Let's face it: a workshop is no use to you if we haven't addressed your questions.

Didn't get it all the first time? No problem. You get to download all the classes and listen, over and over again. You also enjoy a unique Alumni Benefit. As future courses are offered, you get to sign up for just $97

This program is PERFECT for you if:

* You resonate with my straight "New York energy" irreverent tell-it-like it-is style
* You're seeking honest, direct feedback when I see ways to enhance your online presence
* You are committed to achieving success in your business

This program is NOT for you if:

* You resist trying new ideas.
* You've already got all the answers and want an admiring audience..
* You're looking for life coaching on attitude and mindset (I've got some great referrals for you). . .
* You associate copywriters with dragons, werewolves and witches and wouldn't be caught dead talking to one.
* You're online "just for fun" and feel ill when we talk about making money and the WIIFM question

Here's what the Workshop covers.

Ultimately, your ability to attract premium clients who pay high fees will depend on convincing prospects that you are unique. When I work with clients, we first answer the question, "What makes you unique? Why are you the best choice among a crowded laying field?"

• Overview: What a Professional, Profitable Online Presence Requires in the 21st Century (and how you can create yours without being overwhelmed)
• Spin your skills, talents and stories into your USP (or "Fab Factor" if you prefer) so prospects say, "That's the one I need...I won't settle for anyone else!"
• Create a landing page and bonus to get visitors to join your mailing list (more easily than you believed possible
• Grab an outline of your bonus giveaway Report and template for your opt-in landing page (so you create your own faster and more easily than you anticipated)

Outcome: Your opt-in system and Freebie draft.
You can send your Freebie to the Forum and get feedback throughout the course. ..

One of the best benefits of a professional online presence is that it magnetizes your most desirable clients. They see themselves reflected on your pages. They even self-select so you spend less time on "get-acquainted" calls that suck up time. You get to spend more time with the clients you like.

• Guide your ideal targeted clients to find you online (even if they're not looking)
  
  
• Create content to screen your clients so you don't waste time with tire-kickers
  
  
• Write your 2 most critical website pages with templates and guidelines..

Outcome: Your "client magnet" content.

For many business owners, "Fear of Bragging" is the biggest obstacle to creating online content that attracts clients. As a result, most professionals do not have an effective "About" Page (if they have one at all).

• Recognize why clients want you to brag (and get over Fear of Bragging forever)
  
  
• Describe yourself and your service so prospects "get" what you do
  
  
• Create your brand from your own story (and why this is so powerful)

Outcome: Prospects feel they know you before they pick up the phone.

Now we get down to where the rubber meets the road. You've created this fabulous presence. Followers and fans love you. But...will they become your clients?

• 3 essentials that no home page should be without (and 4 things to lose immediately)
  
  
• Insider tips to write content that converts browsers to buyers.
  
  
• How to leverage your opt-in page to create sales letters and info products
  
  
• Avoid the BIG mistake most serv-preneurs make when they list their services

Outcome: Create content for 2 action pages.

You'll find many courses online that promise to help you make a splash in social media. This session will go into the nuts and bolts of creating three types of content you need to turn your social media into marketing tools:

• Copywriting for tweets and posts


• Write your bio for Facebook and Twitter and create your unique social media landing page


• Get in front of the crowd when prospects are not looking for you.

Outcome: Content for social media including my unique Bio Worksheet that you can multipurpose for online bios, speaking engagements and more.

You will be eligible for VIP pricing for my workshop on Creating Audio/Video Content AND my downloadable info product, Boost Business With Book Reviews.

Did we miss anything? Do you have questions? Here's your chance to ask. If you can't attend the call live, you can post a question ahead of time and get answers. You can also submit your new content for a critique.

Don't need to keep reading - just want to take action ? Go here and join the Online Client Attraction Blueprint.

What People Are Saying About
Cathy Goodwin's Workshops

"Way beyond what was promised..." "As a student in Cathy's Winter Workshop, I was very pleased with her program. Even though Cathy promised us three classes, she went way beyond that by adding two bonus calls. Each session Cathy gave straight forward, helpful critiques of web sites if people requested them. Information from Cathy's lectures, handouts, and homework could be put to use immediately. Besides learning some new techniques during this class, I was also able to make contacts with others for ongoing support. I would not hesitate in signing up for another of Cathy's classes." Pat Bluth http://wwwpatbluth.com

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"Answered a lot of questions..." "I took Cathy Goodwin's Winter Workshop to get some much needed feedback and assistance for my web site The workshop answered a lot of questions for me and Cathy was very helpful in pinpointing specific ways for me to improve my web site The Learning Guides were very informative and clearly written. As a result I feel more confident in sending people to my web site. Cathy is very knowledgeable, insightful and dedicated to helping professionals optimize their copywriting and web sites" Richard Atkinson www.accesscreativepower.com

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"I still get comments on what I learned..." "I was lucky to attend Cathy's first Social Marketing course. She easily covered all the basics of using Twitter and Facebook for my business as well as tips to submit articles to get traffic to our web sites (which definitely works!). She encouraged us and answered all our questions with verve and enthusiasm and was fun. I still get comments on is the "Twitter page" I created from Cathy's tips and I made a couple of new friends while on the course too. Thanks, Cathy!" Emma-Louise Elsey www.TheCoachingToolsCompany.com

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"Nailed my challenge on the first call..." You did a quick review of my website on our first call. I realized that some of my background needed to be on the home page because it is so relevant to what I do and the ideal clients I want to serve. Your comments were a real epiphany." Ann Gibson

Click here now. to sign up
for the whole program.

"OK, Cathy, I'm in! What's my investment?"

I’ve priced this product to recognize that some business owners are feeling economic pressures. But I also recognize that some business owners are still increasing revenue every quarter. I want you to become one of those businesses.

Here are some alternative ways to get the benefits of this Blueprint program.

• If you hire a copywriter to write your web site, you start around $2500 (usually $3500 - $5000 or more). You pay considerably more when you ask for additional support for your blog, social media and article marketing.
  
  
• If you work with a marketing coach in a group setting, you would pay $400 - $1200 a month or more.

Your investment is just $397 for the entire workshop...and you can get your blog installed for less than the cost of a business lunch

This amount is less than you'd spend for 3 networking lunches (much less if you include driving, dry cleaning and parking). When your web site attracts more clients and opt-ins, you may be able to forego some of those meetings (and enjoy more free time, not to mention healthier food). And you'll use your face-to-face time more effectively.

"Yes, Cathy, I am ready to get started..."

Give me the whole program so I can start attracting more clients and get maximum value for my investment : $397.

Still wondering? Here are answers to the most popular questions:

FAQ #1: Can I bring a partner?

Absolutely! Bring a business associate, Virtual Assistant...anyone who will benefit.. Just work together on one project and share the bonus one-to-one call. .

FAQ #2: I want to get some copywriting help. Can I combine a copywriting project with this program?

Sure! When you hire me for a Copywriting Blueprint/JumpStart, the program is completely free to you.

FAQ #3: I've already taken some of your courses. Will this course overlap what I learned?

Many people who take my courses are repeaters: they take one course with me and then choose another. I rarely teach a course the same way twice. I'm constantly learning from my own experience as well as from more formal training. Every call will have new material and some will be entirely new.

The Fine Print: Many of my clients and class participants have gotten satisfying results from my writing and teaching. Those who attended and did not follow through with implementation did not see results. Of course I can't promise that you will achieve any particular increase in sales or any specific results. Your own success will depend on many factors, including your talents, skills, market, environment and application of what you learn here.